Dan Hoemke joins us to discuss why patient engagement efforts fail, including our misplaced confidence in the completeness of technologies, the need to focus our limited resources on engaging the right people, the lack of communications strategies, and more.

Dr. Steve Feyrer-Melk and Matt Essex join us for part 2 of a conversation diving into the problems with how health management teams are measuring performance and success.

Dr. Steve Feyrer-Melk and Matt Essex join us to talk about the science of motivation and factors that influence readiness for change, the effect financial incentives have on motivation and how they can torpedo long term engagement, how trusting relationships impact the engagement calculus, and how managers of health management programs can misalign incentives from the top down by using the wrong KPIs for team performance.

This week we cover 3 principles we apply to all member outreach, as well as best practices for phone, direct mail, and email outreach, then practical advice to help you apply the 3 principles (empathy, simplicity, and clarity) and the resulting outreach tactics and best practices that make up “engagement first” outreach and enrollment.

In this episode we look at population health management like a marketer to help you identify opportunities to optimize the process from member outreach to lasting engagement. We discuss the many benefits of looking at the outreach-to-enrollment process like a marketing funnel, how that helps you gather better data on the effectiveness of your outreach and enrollment processes, identify where to focus your time to improve your overall enrollment success, and how that enables you to continually address the right issues.

We invite in Dr. Steve Feyrer-Melk and Matt Essex to discuss how to navigate through the many pitfalls that we’ve identified within traditional approaches to member outreach and enrollment for population health management, including several false assumptions that we’ve come across in working with partners through their member outreach and enrollment strategies.

We’re joined by Dan Hoemke, Chief Business Officer at BaseHealth, to dive into the impact effective member engagement can have on both quality of care and increasing revenue from CMS for organizations managing a Medicare Advantage population.

We’re joined again by Dr. Steve Feyrer-Melk and Matt Essex to dive into the role of behavioral science in healthcare, how behavioral science is missing from population health management as a whole, why that means communications strategies across the healthcare continuum are inappropriate for almost 80% of consumers, and how behavior change models factor into implementing effective remote coaching programs.

This week we listen back on several clips from a recent webinar where Mac Gambill talked through the key facets of creating a highly effective onboarding strategy for any wellness, population health management or remote coaching initiative.

This week I picked the brain of a life-long disruptor and veteran of the healthcare C-Suite Dan Hoemke to discuss his career-long passion for solving the population health management puzzle, the history of PHM and engagement efforts, and what he thinks is needed to finally create a sustainable engagement strategy that’s both effective and efficient.

This week I sat down with one of my closest confidants and Product Designer at Nudge, Russ Campbell to discuss how the role of product design principles in making client engagement possible. Russ and I talk through his five design principles and how he uses them to filter through the key product design decisions that impact your team’s ability to engage clients.