In this episode we look at population health management like a marketer to help you identify opportunities to optimize the process from member outreach to lasting engagement. We discuss the many benefits of looking at the outreach-to-enrollment process like a marketing funnel, how that helps you gather better data on the effectiveness of your outreach and enrollment processes, identify where to focus your time to improve your overall enrollment success, and how that enables you to continually address the right issues. We make reference to this post on readiness and specifically the PHM marketing funnel throughout this episode so please check that article out as well.