Designing For Engagement

Your engagement strategy is one thing, but what is your product’s role in driving engagement?

by Phil Beene
Co-Founder & President at Nudge, Host of The Nudgecast

For Episode 3 of The Nudgecast I sit down with one of my closest confidants and Product Designer at Nudge, Russ Campbell to discuss the role of product design principles in empowering health engagement efforts. Russ and I talk through the Nudge’s five design principles and how he uses them to filter through the key product design decisions that impact your team’s ability to engage members remotely.

  • We will walk through Russ’s 5 Product Design Principles for Nudge products

  • How we think about the product design decisions

  • The importance of designing (everything) with empathy

  • The fundamental guiding principle of our product and how that impacts everything else

  • And why you need to know the guiding principle of the product you use to engage members

We’ll take you behind the scenes to experience how we think about designing, creating, and implementing a great user experience. It all starts with the Reliability Principle to make sure your software performs as expected, because trust can be made or broken very quickly when it comes to your program participants. Using the Continuity Principle helps us create consistent user-flow, keep coach and participant on the same page, and streamline the development process.

Nothing is unique without reason.
— Russ Campbell

Complicating a consumer experience is a fool’s errand.

Simplicity is a buzzword in the software world, but when we invoke the Simplicity Principle when mean it must “reduce choice while maximizing utility”. People are forced to filter out thousands of bits of data everyday. If we present too much choice were increasing the odds of your program participant filtering out the wrong information and getting frustrated by burden of making too many decisions.

The Quality Principle comes from the idea that value is a matter of perception, and a good product must feel worthy of its cost. By designing with empathy - putting yourself in the shoes of your program participants - you can create a great deal more value throughout the experience.

The steps we discuss culminate in a motivational environment and strong foundation for engagement for your participants, and it enables your team to strengthen lasting relationships with members that are built on mutual trust and directed toward personal health.

Have questions or suggestions for The Nudgecast? Shoot us an email at learn@nudgecoach.com or leave a comment below.