Engage your target population.
Today, insurance payers, integrated health systems, and ACOs know that most chronic diseases have a direct correlation to certain predictive data that are analyzed through risk-stratification models.
Many of these organizations are already investing huge sums to accurately stratify the "generally healthy" from their higher cost, at risk cohorts.
But how do we impact these at-risk segments once they are identified?
Nudge is combining decades of behavioral science research, consumer-facing mobile health technology, and engagement-focused design principles to develop "Health Engagement Science" and crack the code on effective and scalable health engagement.