The Next Big Problem In Healthcare
But how do we impact these at-risk segments once they are identified? Nudge is combining decades of behavioral science research, consumer-facing mobile health technology, and engagement-focused design principles to develop "Health Engagement Science" and crack the code to effective and scalable health engagement.
Today, insurance payers, integrated health systems, and ACOs know that most chronic diseases have a direct correlation to certain predictive data that are analyzed through risk-stratification models. Many of these organizations are already accurately stratifying the "generally healthy" from their higher cost, "at risk" cohorts.