We look at the science of motivation and behavior change and how the wrong incentives can be counterproductive to the goal of increasing member engagement for the long term.

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Talking Engagement Focused Member Outreach

Dr. Steve Feyrer-Melk and Matt Essex join Phil Beene to talk about the science of where motivation comes from and the factors that influence readiness for change (1:46),

the effect financial incentives have on motivation and how they can torpedo long term engagement (6:09),

how a trusting relationship with a health professional impacts changes the engagement calculus (9:39),

and how managers of population health management programs can misalign incentives from the top down by using the wrong KPIs for team performance across the board (10:54).

Interested in exploring ways to optimize engagement in your health programs? Start with a quick demo of the Nudge platform.