We cover the 3 communications principles we apply to all member outreach, and best practices for phone, direct mail, and email outreach.
by
Phil Beene
Co-Founder & President at Nudge
June 19, 2018
Fresh on the heels of last week’s outreach webinar, I used episode 10 of The Nudgecast to review some of the most practical, applicable and actionable takeaways for highly effective outreach and enrollment that prioritize engagement first, including...
The 3 communications principles that I apply to all marketing and outreach communications,
#1: Empathy
“Experience it through the eyes of each recipient.”
#2: Simplicity
“Minimize choice, while maximizing utility.”
#3: Clarity
“Make it hard to misunderstand.”
How to apply the 3 principles to specific types of outreach communications, and the resulting outreach tactics and best practices that make up highly effective “Engagement First” outreach and enrollment.
Tactics and best practices for initial phone outreach (hint: you can’t count on the next call),
The do’s and don’ts for effective direct mail outreach, especially the “Intro Letter” (hint: consumers don’t speak healthcare, this is a jargon-free zone),
And the most important keys to effective digital and email outreach (hint: qualify leads and have a plan to nurture everyone).
If you’re looking to create a more engaging and effective remote coaching or population health management initiative then we’d love to connect to learn more about you and your goals. Schedule a quick intro call here.
