I’ve noticed that a lot of marketers and consultants out there like to advise that you “get out there” and develop some content in order to build a massive following. Easier said than done, I’m afraid. Listen here to find out exactly how James Breese and Strength Matters grow their audience and monetize their content.
Recording comprehensive metrics about your workouts or runs used to be the domain of only the most dedicated athletes. But today, wearable fitness trackers have turned everyone into a health coach. You can track how many steps you take, your heart rate, and even how much sleep you get at night. But is that information accurate?
We met Chase Chewning a few years ago when he was growing into a new role as a health coach for members of concierge medical practices. I remember Mac mentioning something to the effect of "this guy is really sharp" after they first connected, and I suppose we should've known that his hunger for knowledge and new experience would quickly grow his impact on his clients and influence on the industry.
Dr. Shaiv Kapadia, Founder and Chief Medical Officer at Iggbo joins us to talk about how they're making on-demand healthcare services possible and share advice for entrepreneurs. Iggbo, once called 'Uber for Phlebotomy,' is building an on-demand network for healthcare labor.
Back from the International Health, Racquet and Sportsclub Association (IHRSA) Tradeshow, podcast co-host Phil Beene spends 20 good minutes on the retention problem in the fitness industry by breaking members and clients into three basic personas based on mindset and fitness habits, rather than classic demographic variables.