The Evolution of the Practice Model

James Maskell, author and founder of the Evolution of Medicine and Functional Forum joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about lessons learned while building a massive audience, the future of functional medicine, and optimizing the practice model including,

[1:20] how and why the Functional Forum got started and how it's evolved over time,

[8:30] the value of recording (and making available evergreen) educational content,

[9:40] how a small, local Meetup group in New York turned into a network of over 200 groups all over the globe,

[14:30] how to accelerate growth by solving a need for a key channel partner,

[18:25] how to keep an intensely loyal following (even with a huge audience),

[21:00] the power of the "everyman story" as a marketing tactic,

[23:40] the role technology is playing and the pain-points it's solving in the "evolution of medicine" and optimizing practice models,

[26:25] the business model that will power "functional medicine 2.0" practices, and how the practice of the future will package care,

[33:25] capturing the attention and trust of an audience,

[34:45] how the micro-practice ("box") model of Crossfit could translate to medical practices,

[37:50] what the centers of health creation will look like in the future,

[44:30] and what's next. Click here to learn more about building a better, more lucrative practice model with the Evolution of Medicine.


Evolution of Medicine - James' company.

The Evolution of Medicine: Join the movement to solve chronic disease and fall back in love with medicine - the new book from James Maskell.

Functional Forum - the world's largest integrative medical conference - brings together the latest health news, functional medicine research, practice development and health technology in an upbeat, entertaining way on the first Monday of every month.


Seth Godin (Impresario Course)

Dr. Tom O'Bryan (

IFM (Institute for Functional Medicine)

Nudge Coach

Dr. Mark Hyman

Dr. Jeffrey Gladd