Nutrition Plans Don't Scale Well (Videocast with Jason Deutsch from PreviMedica)

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Summary

Jason Deutsch, co-founder of PreviMedica, joined Nudge Coach co-founders Phil Beene and Mac Gambill to talk about his experience building a digital health business WAY before it was a trendy space, including... 

[4:05] what he learned from putting out a digital wellness MVP (minimum viable product),

[8:00] what scalability problems he ran into and how they addressed them with technology,

[14:10] how they went about defining and packaging your digital wellness offering,

[16:10] how they tested and found the right pricing model for your new offering,

[17:45] how they are measuring success and their KPIs (key performance indicators),

[21:50] and his take on whether it is possible make a purely digital health service model sticky enough for consumers, and how they do it.

Mentioned in the interview

PreviMedica - Jason's company - a digital ecosystem for empowering health change through technology.

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