Aaron Price, Co-Founder and CEO of Wyzed, joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about how they turned customer feedback into a more scalable business, how to maximize return from your online course, and more, including, [2:20] how to strategically iterate based on customer feedback, [4:20] the ways businesses are getting the most value from their online training courses, [6:05] what businesses are charging for access to their online training courses for customers, [8:20] using online training to make sales and marketing processes more scalable, lead capture, lead nurturing - read our 'how-to' blog post on this topic here - [16:20] how the Wyzed revenue model and pricing model evolved, [18:45] what the next phase of product growth has to look like to scale their business further, 3rd party platform integrations, online membership management tools, [20:45] how this enables the next generation of fitness and wellness businesses, [26:00] what software tools and platforms Wyzed use internally to run their business, [32:00] and more lessons for product companies to remember. Click here to learn more about creating your own online course with Wyzed.
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Nuggets of Wisdom
Talking about which customer feedback for implement first...
"If it makes your life easier, then it's good for us."
- Aaron Price
Talking about the value of online courses...
"The key is how to provide heaps of value when you aren't there."
- Aaron Price
Talking about customer feedback...
"Sometimes you just have to keep your ear up and listen your way to a decent business."
- Phil Beene
Wyzed - online training made simple.
Mailchimp - simple, affordable email marketing platform.
Calendly - save time scheduling meetings.
Zapier - integrations hub, great tool to automate business processes/workflows.
Mike Thomas from My Path Wellness - customer of Wyzed, runs a great fitness/wellness business.
Zoom - our favorite web-conferencing platform.
Hubspot CRM - free easy-to-use CRM.
Squarespace - easy-to-build websites and landing pages.