We cover the 3 communications principles we apply to all member outreach, and best practices for phone, direct mail, and email outreach.

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Fresh on the heels of last week’s outreach webinar, I used episode 10 of The Nudgecast to review some of the most practical, applicable and actionable takeaways for highly effective outreach and enrollment that prioritize engagement first, including...

• The 3 communications principles that I apply to all marketing and outreach communications,

#1:  Empathy

#2:  Simplicity

#3:  Clarity

• How to apply the 3 principles to specific types of outreach communications, and the resulting outreach tactics and best practices that make up highly effective “Engagement First” outreach and enrollment.

  • Tactics and best practices for initial phone outreach (hint: you can’t count on the next call),

  • The do’s and don’ts for effective direct mail outreach, especially the “Intro Letter” (hint: consumers don’t speak healthcare, this is a jargon-free zone),

  • And the most important keys to effective digital and email outreach (hint: qualify leads and have a plan to nurture everyone).

If you’re looking to create a more engaging and effective remote coaching or population health management initiative then we’d love to connect to learn more about you and your goals. Schedule a quick intro call here.