Facebook Groups vs online community platforms

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With all the changes to Facebook Groups they aren't the solution they once were for coaching businesses. We talk about the pros and cons of building an audience or community on Facebook vs the online community platforms that make it easier to create and launch your own dedicated communities with no code.

Are Facebook Groups worth the lack of control, unpredictable rule changes, and all the noise and distraction of Facebook because they let you meet potential clients where they are?

Is the challenge of onboarding clients onto a new platform to grow your online community a deal-breaker? Or is it an opportunity to create a white glove, exclusive feeling membership experience for your clients?

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