Depending on which study you want to trust it costs from 5x to 25x more to acquire a new client than to retain one you already have. We talk about how coaches and course creators can turn this lesson into sustainable growth by investing in strategies like continuity offers and memberships, up-front and annual discounts, and more humanized onboarding experiences to increase average customer lifetime value.
Redirect just some of the time and money you spend chasing new clients each month into adjusting your model to maximize customer retention and lifetime value and just see what it can do for your business.
