Hundreds of initiatives launched and what have we learned? You don't need to be a technologist to launch a successful online health program, but you do need a plan.
by
Phil Beene
Co-Founder & President at Nudge
January 31, 2018
This course is your roadmap for creating a successful online health program from scratch.
Whether you’re thinking about creating a brand new program, or you're adding remote or online health coaching to your existing business model, this course will serve as your guide to the most critical beginning stages and ensure you have a strong foundation for success.
Digital coaching or online coaching programs are fast becoming recognized as a must-have growth engine, offering professionals and organizations an enormous opportunities and potential benefits like...
increasing effectiveness through engagement and accountability
increasing retention through ongoing engagement
increasing efficiency of program/care/service delivery
increasing program scalability and reach
adding freedom and flexibility to practitioner schedules
and of course, increasing revenue potential
But unfortunately, it's virtually impossible to find useful guidance and best practices to help you develop these programs.
This gap in education is why we created this course.
Why Us
The reason you can't find this info elsewhere is pretty simple...
Even though remote, digital and online health coaching programs are exploding in popularity, virtually no one has had hands-on experience with enough programs to be able to identify the foundational pieces that consistently determine remote coaching program success.
Alexander Hamilton called experience "that best oracle of wisdom", and experience is exactly what our team of thought leaders at Nudge is uniquely suited to provide you in this course.
We have worked hard to find the best way to share our collective experience from helping hundreds of health professionals and organizations plan and launch digital health programs with you.
Our experience is also unique because it involved creating solutions with a broad range of digital coaching early adopters - from independent health coaches, to medical practices, to fitness franchises and healthcare institutions.
This all enables us to can share with you what very few can...
The foundational pillars and best practices that nearly all the most successful remote health coaching initiatives have in common.
To make sure we put together a truly powerful training opportunity, we partnered with two leaders in the industry who have helped us navigate the many unique challenges of remote health engagement initiatives...
Lifestyle medicine and behavior change expert Dr. Steve Feyrer-Melk
And serial healthcare and wellness entrepreneur Matt Essex (see their short bios at the bottom of this post).
Our goal is simple...
To help you develop a practical, effective go-to-market strategy for your remote health coaching program through this new Nudge Academy course...
The Business of Remote Health Coaching will retail for $499, but we will offer significant discounts to early purchasers.
Course Outline
Part 1: Personal S.W.O.T. Analysis
(a) Why analyze your personal strengths, weaknesses, opportunities and threats.
(b) Simple approach to S.W.O.T.
(c) How to leverage your strengths and opportunities and mitigate your weaknesses and threats.
Part 2: Clarifying your Purpose (Your “Why”)
(a) Understanding the value, short and long term.
(b) How to shape your purpose.
(c) Using your purpose to stay on track.
Part 3: Crafting your Vision and Strategy
(a) Determining where you want to go (vision).
(b) Deciding how you are going to get there (strategy).
(c) Using your S.W.O.T. analysis to help you execute.
Part 4: Building a Remote Health Coaching Business Model
(a) What is a business model and why does it matter?
(b) Types of remote health coaching approaches.
- i - Synchronous v. Asynchronous Communication.
- ii - The asynchronous (digital only) Approach.
- iii - The hybrid approach.
(c) Types of remote health coaching business models.
- i - Program focused models.
- ii - Goal focused models.
- iii - Lifestyle focused models.
(d) Pricing your model.
Part 5: Bringing All Together (Creating your Strategic Plan)
(a) Utilizing your course resources and discussion forum.
(b) Avoiding ‘paralysis by analysis’.
(c) How to craft a practical, execution-oriented go to market strategy.
(d) The importance of consistent action.
Bonus Materials
(a) “Best Practice Bonus” sessions included with the course:
- i - Remote coaching vs. traditional coaching - how keeping it simple provides more value.
- ii - The pitfalls of texting and emailing your clients: You may be breaking the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) Regulations and not even know it.
- iii - How to strengthen client rapport through remote coaching.
Additional Bonuses
(a) Community Forum
(b) Select Podcast Episodes
(c) Free Program Assessment (for those interested in launching with Nudge Coach)
About Our Instructors
Steve Feyrer-Melk, Ph.D. M.Ed.
Dir. of Lifestyle Medicine at the Optimal Heart Center
Chief Science Officer at Nudge
Lead Instructor for Nudge Academy
Dr. Steve's real-world approach to patient engagement and behavior change leverages technology for greater effectiveness and efficiency in coaching clients and patients to make time for health in a fast-paced, stressed-out, over-stimulated world.
As the Chief Science Officer for Nudge, Dr. Steve’s focus is developing the optimal delivery of his behavioral science methodology through mobile health technology. His targeted development and methodology results in simple, yet powerful solutions that leverage technology in combination with human interaction. This effective combination supports positive behavior change that makes sense to clients, patients and healthcare professionals.
A dynamic and energetic speaker, Dr. Steve connects with his audience to develop compelling and logical cases for Wellness and Lifestyle Medicine concepts. In his career and his courses he works tirelessly to align science, techniques, programming methods, and innovative technologies that adhere to his overall principle of “success through simplicity.”
Matt Essex M.S.
Serial Healthcare and Wellness Entrepreneur
Strategic Advisor at Nudge
Business Instructor for Nudge Academy
Matt is an accomplished and seasoned entrepreneur, teacher, researcher and public speaker in the areas of healthcare, wellness and active aging who brings strong values, business experience and servant-leadership to Nudge Academy.
During the past decade in the healthcare industry, he has become well respected for his vision, creativity and passion.
He and the healthcare endeavors he has been involved with have been nationally recognized by the International Council on Active Aging (ICAA), the American College of Sports Medicine (ACSM), Stanford University, Arizona State University, the City of Scottsdale and other groups.
Matt was named one of the top entrepreneurs in Arizona in 2007, and has been the focus of numerous editorials over his career for his dedication and passion for improving senior healthcare.
In his academic career he was part of a research team that pioneered the the foundational research for strength regeneration and Sarcopenia prevention, in aging, and is considered one of the country’s foremost experts in this subject matter.
He holds a Master’s of Science Degree in Exercise Physiology and Wellness and a Bachelor’s of Science degree in Exercise Science and Nutrition.
