by Mac Gambill, co-founder / nudge
Learn how to launch a white label coaching app of your own that makes it easier to build and streamline coaching programs and manage clients in one place.
What’s the first thing you think about when you see the Apple logo? What about Nike or McDonalds?
As you know, those companies have teams of people dedicated to making sure that their branding evokes a certain emotion during every encounter.
Ultimately you hope that the emotions felt are positive, but sometimes things go awry and companies scramble into damage control to make sure certain incidents or negative emotions don’t become synonymous with their brand.
This is all to say that your brand matters.
There is a very good reason you’re here trying to figure out how to launch an app of your own for your programs.
And I have good news for you.
Whether you have the budget to build it right now or not, you can start taking steps today that will put you in the right position to launch your own app when you’re ready.
Keep reading and I’ll lay out for you the simplest path to creating and launching a white label coaching app for your business.
Why your own coaching app.
You’ve probably heard of Jillian Michaels. Tony Robbins? Maybe even Jay Shetty?
I can safely assume you’re familiar with these folks because these aren’t just names are they?... These, my friend, are brands.
If you’re a business owner these examples may feel beyond aspirational at first, but bear with me.
If you set aside their massive scale for a moment and simply see them for what they are, you will see a common thread in their strategy that is imminently repeatable.
And that is the intentional strategic decision to focus on brand-building from day 1.
You may be thinking, “that’s all well and good Phil, but I can’t afford to hire a bunch of developers to build me a custom app for my business now can I?”
I hear you. But if you don’t have the budget yet, then hiring to build it is not your job yet.
Your job today primarily has 3 parts,
refine your program until it changes lives
get clients until you need help
position yourself so you can transition into brand-building (scaling yourself) as soon as you can afford it.
Building your programs on a platform that’s designed specifically to let you grow into additional customization, and to eventually transition into a fully custom-branded platform of your own helps you check these boxes.
If your organization is already there and just need a way to launch a white label coaching program on-time and on-budget, here’s a little more to consider.
How We White Label Apps
The term “white label” has been bastardized a bit to say the least.
Depending on where you go “white labeling” ranges from a well-crafted brand strategy, to simply slapping your logo on it.
We are here to help you achieve the former.
While we develop your branded apps for iOS and Android you’ll work with us on two fronts:
On one side you’ll work with our designer in collaborative sessions to capture the look and feel of your brand within the app.
These are live sessions where you’re telling us what you like and don’t like, and we’re making adjustments for you on-the-fly.
And meanwhile you’re also working with our training team throughout the process to create an ideal workflow for using your new coaching app with your clients - from creating a bulletproof onboarding flow to set new clients up for success, to mastering the art of remote coaching communication.
The idea is that you not only come out of this experience with your own iOS and Android apps so your brand looks established and professional as you talk with new clients, but also that you feel confident that you know exactly how to leverage those new assets to activate those new clients more effectively and scale your business.
With that in mind here are some of the benefits of working with us to build a white label app.
1. It looks (and feels) pretty good to launch your own app in the App Store and Google Play for your clients.
You don’t always get to customize your own version of an app that’s been recognized by Digital Trends and GeekWire, as being both beautiful and highly functional.
"Nudge is beautiful and simple, but the best part is that it's also functional."
- DIGITAL TRENDS
And the benefit to your process is simply this…
Instead of having to explain that you use some other platform to run your programs, you get to say, “just search for our app in the app store and set up your account.”
This makes your life easier, and shows your clients that you may be a bigger deal than they even expected. Having your own app makes you even more trustworthy, because you’re clearly pretty established.
2. It costs WAY too much, and takes WAY too long to develop your own custom app from scratch.
Building an app from scratch is no simple task, much less a multi-faceted platform with interfaces for clients and program management.
The old saying goes, “it takes 2X as long and costs 3X as much as you think.”
On custom projects, costs tend to snowball. Scope creep is real.
In most cases, we can take you from kickoff meeting to live in the App Store and Google Play, and fully trained on our platform in 8-weeks or less.
Custom development will be tens, if not hundreds of thousands of dollars and 6-months or more. Spend that time customizing your program for engagement in Nudge instead.
3. Streamline your program management and client communications in one place.
Sure, you could build email automation to power the content of your coaching program, and it does the job of freeing up a lot of time. That’s why email is great for marketing… but isn’t a bulk email a bit cold for your client relationships?
Building your programs into your own, white label coaching app frees up your time in the same way, is easier to manage, and most importantly, it creates a powerful experience for your clients in a quiet, dedicated channel. No inbox full of distractions, no spam filters, and a lot more interactive options.
For example, your video won’t play right in that email. You can bake it right into a Nudge Card.
You can’t build a form into an email, you have to kick a client to a separate page, where I HOPE they don’t have to put in their email address and name again.
In your white label app, your content can have custom habit-tracking, multiple choice questions, and even long-form fields built right into the content.
Your clients can respond to you right there. You can see how your clients are engaging right there in one place.
The same goes for communications. I talk to far too many coaches using text messages, group texting, Instagram, WhatsApp and Facebook Groups for managing clients.
Mess creates stress. Your white label app will help with that.
4. If you have a team, everybody gets an account.
Nudge Coach was designed to make it easier for you or your team to provide a premium coaching experience to your clients and quickly recognize when someone may need a little encouragement.
With a white label coaching platform you can set up coaches in your network with the same tools and clean up the organizational mess.
One thing worth considering is that this can be provided to coaches in several different ways, depending on the structure of your organization.
Provided to coaches for internal use (at no charge)
Included for your network as a part of technology or franchise fees
Or even resold to your network
Let us know if you have any questions about fitting Nudge within your model and we are happy to walk through some of the possibilities.
Schedule a call with our team to discuss how we can help optimize your engagement and coaching program with a white labeled solution for your business.
