On this episode of Nudge Coach Happy Hour... What is the value of tracking key metrics on your business? How do you handle iterations and making changes to critical steps? And why is onboarding and the new client experience still the best place to start?

Our co-founders Phil Beene and Mac Gambill share the impact of a recent, tiny change to an onboarding experience that delivered huge ROI, how measuring everything identifies the problems worth solving, and the importance of focusing on one change at a time to make sure you know what's working.