We are joined by Matt Ackerson from Autogrow to learn how to set up an optimized marketing funnel for an online coaching business. Matt dives into nitty-gritty digital marketing questions like how to create a lead magnet that highlights the need for your full service offering, and how to use a tripwire (high value, low cost offer) to get more prospects used to paying you and receiving significant value in return to build trust faster, and even liquidate your monthly ad spend.