Quick Notes
The hardest thing about defining your initial target clients is knowing where to start. Whether its for a new business, or a new program in a thriving business, it starts with asking the right questions.
Make sure you’re focused on the questions that really matter. In a totally new program for a new audience, these are the most universally important questions to ask:
Who feels the strongest emotional response to what you can provide?
What are the shared fears, problems, challenges or frustrations of those people?
What are the shared desired results of those people?
What are the shared characteristics of those people?
Once you’ve answered those questions, take it one step further to give yourself someone to speak to directly in all of your promotional materials. Write a brief bio of an ideal individual target client based on those responses.
It’s great if the details come from a client you LOVED working with previously, but if things are still new, use your imagination.
Once you’ve got your bio, write every article, web page, and promotion as if you’re speaking directly to that person’s needs, pains, desires, etc.
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