This is our complete guide to the best white label coaching apps. Find out which of these white label apps best fits your business so you can launch and grow better programs in 2023.

To buy or to build... that is often THE question when you’re considering which platforms to use to run your programs.

While there’s typically no one “perfect” answer when you’re at this stage, making the right call on this decision could save you tens, if not a hundred thousand dollars, months of development time, and untold amounts of stress and anxiety.

The stakes are real.

That’s why in this post we’re highlighting several of the best white label apps to help you launch your app with its own branded experience.

While we use ‘white label coaching apps’ as a catch-all in the title, you’ll likely find a great option if you’re searching for “white label app builder”, “white label learning management system”, or “white label community platform”.

Use this post to discover which of these offerings could be the best fit for your business needs. Then dive deeper to make sure your questions are answered by the company you choose before you move forward.

To help provide further clarity on what to expect from white label software, let’s cover some basic information about white labeling in general.

What Are White Label Apps?

White label apps are essentially apps that have been republished in the app stores under a customer’s branding. 

These custom branded apps may be identical in functionality or may support slight modification or enhancements depending on the solution provider.

You may be surprised by the wide range of possible levels of customization that can come along with featuring your brand in the experience. Not all of these solutions are created equal, so you’ll need to assess each one on its merits.

Benefits of White Label Apps

Most businesses generally prefer to have as much of their client-facing software as on-brand as possible to have a cohesive client experience and to have the perception of being a more established business. 

This is even more so the case when selling programs or coaching services into more established companies.

Depending on where you read, the cost of building your own app can be well over $100K. Most small businesses don’t have the luxury of those types of resources so the idea of white labeling someone else’s platform that’s tried and true is a logical solution. You get an “out of the box” offering with your branding that has already gone through the painful process of product-market fit.

Not to mention, the use of white label app builders alleviates most of the costs and anxiety associated with supporting your own app and users, as that is generally included with your monthly subscription.

White Label Apps Support a Wide Variety of Businesses and Programs

White label coaching apps can be used for a diverse range of coaches, programs, and audiences. Are you in the business of life coaching? Perhaps you’re a nutritionist? Maybe you’re a creator with niche expertise teaching skills to learners? Or maybe you’re even running training and development programs within a corporate organization.

No matter what the domain of your coaching expertise - be it health coaching, nutrition, life coaching, business coaching, performance coaching, or clinical professional coaching - you can launch your program into a customizable app and watch your clientele grow. Given below are just a few examples of the types of coaching and training programs white label coaching platforms can fully support:

Types of Programs

• personal coaching programs

• group coaching programs

• mentoring programs

• e-learning programs

• professional development programs

• product focused loyalty programs

• coach-led communities and membership programs

Both group and private coaching and mentoring programs can benefit from the perfect customization offered by white label coaching apps as they support different types of communication - group and one-on-one - to suit a wide variety of users and subscription models.

From membership management to allowing clients to track or assess their progress with ease, these apps are designed to help streamline your coaching operations, thus lifting the weight of your administrative burden. It’s no surprise then that an ever increasing number of trainers, coaches, mentors, and teachers count on white label coaching apps to provide services to a wider base of clients. Get a Custom Quote for the White Label Coaching App today!

Types of Solutions

While there are a multitude of online coaching and e-learning platforms on the market, only a fraction offer the ability to custom brand or private label apps. 

As a result, the “BEST” white label offering will likely consist of a combination of the following depending on the needs of your business:

Monetization

• Selling 1-to-1 or group offerings, membership management, etc.

Communication

• This ranges significantly from little-to-no communication (i.e. more of a digital product) to support for group and/or 1-to-1 communication.

Data Monitoring & Analysis

• Need for clients or groups of clients to follow specific protocols that may include assessments and/on regular tracking.

Automated Content Delivery 

• Ability to assign programs to clients in order to mitigate some of the administrative burden of content delivery

The Best White Label Coaching Apps

Gurucan

Gurucan is an all-in-one system for online creators and businesses. The platform is designed to make it easy to build, market, and monetize online courses but over time they’ve expanded to support marketing automation and hosting webinars as well, making it comparable to other all-in-one systems, like Kajabi.

 Functionality Overview

• Course builder

• Landing pages

• Mobile apps

• Marketing automation

• Webinars

• Memberships

• Analytics & CRM

• Integrations

White Label Option Includes

• White label e-learning platform with apps for iOS and Android

• Branded push notifications

• Branded web app connected to your custom domain

Nudge Coach

Nudge Coach is a customizable coaching app that allows you to build out your online program that gets delivered to your clients through your own app. 

The experience is one step removed from standard course builders as content and tracking get delivered to users through an elegant delivery system which makes it simple to create and share experiences that range from embedded video content, to simple assessments, to full accountability tracking.

The app supports both one-to-one and group based programming so once you have your program created you can easily share it individually or at scale.

Functionality Overview

• Program builder

• Mobile apps

• Custom assessment & tracker builder

• Scheduled messages

• Support for mobile health integration

• HIPAA compliant option

• Zoom integration for instant meetings

White Label Option Includes

• White label coaching platform with apps for iOS and Android (for clients/users)

• Branded push notifications

• Branded web app (for coaches/educators and clients)

• SSO Option

Mighty Networks

For those primarily focused on group programming, Mighty Networks makes it easy to create, engage with, and manage an online community. Once created, their white label app allows you to introduce various paid offerings to users, such as online courses, memberships, and live events.

Like with most systems, their payments are supported through Stripe meaning that you will need to connect your Stripe account before launching any paid experiences.  

Functionality Overview

• Landing pages

• Online course

• Groups

• Memberships

• Subscriptions

• Community

• Zoom integration for events

• User Analytics

White Label Option Includes

• White label community platform with apps for iOS and Android

• Branded push notifications

• Branded web app

• Extra branding options not available in standard plans

Disciple

Similarly to Mighty Networks, Disciple wants to empower coaches and educators by bringing together their clients, member experiences, and content together in their own branded, community platform.

Rather than having a traditional online course builder content is primarily delivered through one of multiple methods within the platform: posting on the social feed, a live broadcast (think Instagram live), or Folders, which are organized collections of content that can comprise of written, audio, or video based content.

Functionality Overview

• Content Folders

• Groups

• Subscriptions & in-app purchases

• Community

• Live streaming

• User Analytics

White Label Option Includes

• White label community platform with apps for iOS and Android

• Branded push notifications

• Branded web app

Passion.io

They enable online businesses to “create learning experiences that sell with immersive communities, courses, challenges, and upsell journeys on any device.”

Like Nudge Coach, Passion.io takes a different approach to online learning. 

Rather than having a traditional online course builder, creators can livestream to their users, drip content as appropriate, or post within a community.

Another unique aspect of Passion is that they recognize the value of having an app within the marketing and sales funnel. Using their platform you can position your app to be a lead gen tool or lower cost offering to help drive upsells, allowing it to weave in across multiple layers of your funnel.

Functionality Overview

• Live streaming

• Drop content

• Offline sync

• Interactive exercises

• Communities

• Push notifications

• Quizzes & worksheets

• Automated challenges

White Label Option Includes

• White label community platform with apps for iOS and Android

• Branded push notifications

• Branded web app

• Unlimited users

• 3 onboarding call

• Access to “Expert Freedom” training program

Healthie

Healthie is an all-in-one practice management platform to help health and wellness businesses deliver modern, virtual-first experiences.

Their robust solution includes everything from payments and charting, to telehealth services, enabling enterprises and organizations to scale, improve efficiency, and extend their offerings.

Functionality Overview

• Client engagement portal for patient collaboration and tracking

• Patient onboarding components, including forms and payment

• Scheduling

• Program delivery

• Telehealth and webinars

• Patient payments and invoicing

• Ability to generate superbills and CMS 1500 forms for reimbursement

• HIPAA-compliant EHR

White Label Option Includes

• Semi and full white labeling options (cobranding vs white label coaching app)

• API access

• Advanced workflows

• Custom reports

• Use of your domain for system emails

• Dedicated account manager

Final Thoughts

Ultimately, while all of these companies offer white label coaching apps that you can customize to your brand, it’s important to identify which one is the best for your business.

Have any other recommendations? We’d love to hear about your experience with these or any other platforms.