Lesson 1.7: Data, The Big Four

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Lesson Transcript

Welcome to Nudge University! This is Lesson 1.7 - Data, The Big Four.

I'm Dr. Steve Feyrer-Melk, and I'm the Director of Lifestyle Medicine and a Health Coach at the Optimal Heart Attack and Stroke Prevention Center.

I'm also the Chief Science Officer for Nudge, and a nationally recognized expert in Lifestyle MedicineBehavior Change, and Health Coaching.

As with previous presentations I've given please consider the average client or patient when you're thinking about these techniques, technologies, and behavior change theories because we want to get the biggest bang for our buck.

Yes, there is going to be some gray area, but please keep an open mind.

So what we do [as health coaches/professionals] is we guide, lead, direct, and nudge our clients over time. And we want behavior change over time for a number of reasons.

The most important is for success because if we build on positive experiences we can create an upward spiral, and if there's a relapse we can learn from those and we can have positive change as we move forward.

But the bottom line to much of this is how we handle this, how we develop it. Are we using more simplicity or complexity?

Simplicity, not complexity is what leads to success.

Think of the things you do in your life. You're more likely to do those things that are simple than if they're complex.

Same thing comes with the way we work with our client.

If we work with them in a more simple 'mode' if you will, we're more likely to work with them better and have longer term success.

Because id we have more complexity, then the compliance, the following of those suggestions or behavior changes is going to be low, and what I like to talk to my clients about is trying to make the smallest amount of change for the greatest benefit.

And that's where we as health experts come in. We have the training and this is where our value is.

We can help them make small changes that have significant benefit, and then we can build on those.

Now this doesn't mean they're not going to work out hard, or make some tough decisions when it comes to nutrition, or drastically changing sleeping habits, but we build on smaller changes to get that benefit.

When we look at the Trends Data Focus, we're working with low to moderate amounts of data, it's not going to require a lot of time on the behalf of the people we're working with [or ourselves], and our compliance will be very high because of that.

So what are THE BIG FOUR? What are we talking about? The big areas in the trends approach that you will want to consider to measure.

Again, there may be some granular things that an individual patient or client may need. But in general, for the vast majority - when it comes to getting as much information as you can that is accurate from clients the trends approach is going to be much better.

So what are The Big Four?

  1. Well one of them is Physical Activity. And you think about that in a number of different realms, from everyday lifestyle activity, to actual exercise type of activity, to work activity.
  2. Nutrition - positive nutrition, negative nutrition, high nutrient foods, low nutrient foods, amounts of nutrition, matching up nutrition to body composition, etc.
  3. Sleep - what about quality of sleep? A significant impact, one of the big four and a significant one of the big four.
  4. And Hydration. Being fully hydrated, drinking enough water, sustaining that over periods of time to fully hydrate so that you can perform optimally, both physically and mentally.

Those are The Big Four. Those are the main areas that I can promise you that if you address these with each and every client or patient, and slowly try to impact those you will have significant success personally, financially, and with your clients.

Nutrition. Sleep. Activity. Hydration.

You'll start to recognize this when you look at the Nudge App.

But the key is small change, and I always recommend that you just start with one, even when the patient or client comes to you highly motivated and excited, it's a high level of probability that they will fail if you introduce too many things at once.

I call this the New Years Resolution trend, where someone comes in, their excited, we throw a bunch of stuff at them, and then they leave, do one or two and they trend away.

Thank you so much for joining me for Nudge University 1.7 - Data - The Big Four. This is Dr. Steve, good luck.

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