Dr. Shaiv Kapadia, Founder and Chief Medical Officer at Iggbo joins us to talk about how they're making on-demand healthcare services possible and share advice for entrepreneurs. Iggbo, once called 'Uber for Phlebotomy,' is building an on-demand network for healthcare labor.
Back from the International Health, Racquet and Sportsclub Association (IHRSA) Tradeshow, podcast co-host Phil Beene spends 20 good minutes on the retention problem in the fitness industry by breaking members and clients into three basic personas based on mindset and fitness habits, rather than classic demographic variables.
This week on the podcast, Mac has gone missing and I'm joined by Lisa Dougherty, Founder and President of the Medical Fitness Network to talk about the power of exercise to prevent and heal, and the massive gap in fitness and wellness services that no one seems to want to fill.
This week Vito La Fata, the no BS business and marketing educator to fitness and wellness professionals, joins us to help us break ground on the new 'Podquarters' at Nudge HQ and doesn't pull any punches when he talks about how trainers need to rethink their fitness services to gain real success.
I’m embarrassed to say that this was my first year venturing out to Vegas to attend CES. The conference hardly needs an intro, but each year 150,000+ from the tech community fly to Las Vegas to show off some of the latest and greatest technologies we should expect to see over the coming year.
Accomplished CEO, adviser, consultant, investor, technology early adopter, and overall brilliant guy Bryan O'Rourke joins us to talk about the future of the fitness business, and the role technology will play to create new and better business models.
This week Phill Wright, the Managing Director of Primal Academy joins us all the way from Leeds, UK to tell us what's holding personal trainers back from the success they want and the key to delivering effective online training.
Dr. Sandra Scheinbaum and Elyse Wagner, creators of the Functional Medicine Coaching Academy join us to talk about how we get to a future where there's a health coach in every practice and how technology is already helping accelerate that vision.
This week Dr. Joe Ferrantelli CEO of PostureCo joins Mac and Phil to talk about bringing clinical-grade posture analysis to the iPad, how your pricing strategy can help you target your ideal customer, and more.
Aaron Price, Co-Founder and CEO of Wyzed, joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about how they turned customer feedback into a more scalable business, how to maximize return from your online course, and more.
James Maskell, author and founder of the Evolution of Medicine and Functional Forum joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about lessons learned while building a massive audience, the future of functional medicine, and optimizing the practice model.
There are a lot of learning management systems (LMS) out there, so I'm not here to say this is the only way to set up your online course. But I'm sure you're busy too, so your criteria for choosing a platform might look a lot like mine.
What’s the first thing you think about when you see the Apple logo? What about Nike or McDonalds? As you know, those companies have teams of people dedicated to make sure that their branding evokes a certain emotion during every encounter.
Member engagement. Is it important to your business? Of course it is. More engaged members come back into the gym and renew their contracts. They are the foundation of any healthy wellness or fitness business.
Do you remember the earliest Fitbits? Back in 2010 my family equipped itself with the old school Fitbit One for a basic steps challenge, where all accountability, competition, and encouragement were refreshingly outside the app universe.
Finding new clients isn't the only way to add revenue to your business. You can also maximize revenue from the clients you already have. Discover five pricing models that you can implement that will help you increase revenue per client and customer lifetime value.
Do you remember when pager technology felt like it changed the way the healthcare system worked? And then came the World Wide Web, and then high-speed internet. Then broadband networks begot smartphones, and smartphones begot app stores, and app stores begot mhealth (mobile health) apps,
Mobile Health, mHealth, Digital Health, eHealth, Connected Health, etc, etc. You've probably seen each of these monikers headlining articles from industry rags to mainstream publications in the last year. But why should all the buzz matter to health professionals?
Why is mobile health important? It’s a question that most practitioners are asking themselves and at this point you should at least be familiar with some of the most basic terms, like “mobile health”, “health tracking”, and even “Fitbit”.
Perhaps no other industry has seen as much upheaval in the past five years as healthcare. As costs continue rising and the speed of change continues to increase, leaders in the industry are looking to technology and processes to find solutions to some of their biggest challenges.
Consumers are intrigued by the potential these apps and devices can provide, but unfortunately most of them struggle to understand what the data actually means. As a result, an incredible opportunity has been presented to the health and wellness professionals ready to embrace this technology.
In the past couple of months, whether in the Q&A's during our free webinars, or during one-on-one calls or personal emails, I've been getting more requests for tips on how to best handle the initial one-on-one meeting with a new prospective client.
One common question I hear from health coaches is “How should I price my coaching programs?” This is a completely valid question and, truth be told, can be a little tricky to figure out. If you’re not exactly sure what to charge, this post should give you a few helpful ideas for how to figure it out.
We were banging our heads against the wall. We’d been doing everything we knew to try to speed up audience growth, but couldn’t seem to break through the plateau. We were putting out regular blog posts, promoting content on social media, using tools to capture contacts on our site, but not seeing hockey stick growth we were expecting for our efforts.
Sometimes you just have to give the people more of what they want. It may sound silly, but it's actually a pretty powerful maxim for building a successful business. With that in mind, here are the five most popular blog posts we've ever written, organized into one handy collection so you can go through them in one place.