Ryan Ketchum is an extremely approachable dude who's passionate about two things: peanut butter, and making fitness businesses better...
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Breaking Down the Retention Problem in the Fitness Industry
Back from the International Health, Racquet and Sportsclub Association (IHRSA) Tradeshow, podcast co-host Phil Beene spends 20 good minutes on the retention problem in the fitness industry by breaking members and clients into three basic personas based on mindset and fitness habits, rather than classic demographic variables.