Breaking Down the Retention Problem in the Fitness Industry

by Phil Beene
Co-Founder & President at Nudge, Host of The Nudgecast

Back from the International Health, Racquet and Sportsclub Association (IHRSA) Tradeshow, podcast co-host Phil Beene spends 20 good minutes on the retention problem in the fitness industry by breaking members and clients into three basic personas based on mindset and fitness habits, rather than classic demographic variables.

This episode blends insights from other industries like consumer tech and healthcare to help you hone in your plan for a fresh solution to the retention problem in your fitness business.

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In Partnership with Medical Fitness Network

This episode is presented by Medical Fitness Network. Learn more about the benefits of membership at

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