About Nudge Coach

Our goal is to make remote coaching the most effective and efficient way to improve lives.

To do that we’re perfecting the way coaching programs are delivered by letting coaches and organizations create their own coaching apps to deliver engaging programs that help people reach their goals.

From programs helping clients reach goals across every niche in health and business coaching, to sharing any unique expertise you have with the world, we’re building Nudge Coach to be the #1 platform coaches, consultants, experts, and creators use to build programs that get results, help people grow and change lives.

No, we didn’t write the book, “Nudge”. That was these guys:

But yes, we are the team who pioneered a lot of what people know about remote coaching today.

For example, we built one of the first, and certainly best, remote coaching platforms and mobile coaching apps on the market, which we continue to innovate on today.

We didn’t just do this to satisfy some entrepreneurial itch or our intellectual curiosity.

We believe leveraging mobile technology to scale up the impact of effective coaching is going to be essential to turning the tide on the epidemic of chronic disease and resulting plague of rising healthcare costs in the coming years.

(we started our journey in health and wellness, but we help launch coaching programs of all kinds today - business, career, gaming, mood, mindfulness, cat parenting, you name it)

But we also believe one-size-fits all coaching doesn’t work. The key is personalizing the experience to fit each individual’s needs and goals - matching their readiness to engage, and their readiness to change a specific behavior that will improve their life in a meaningful way.

That makes our work equal parts art and science, but our central aim is clear: to enable coaches to reach and impact people’s lives at greater scale… with a “one person at a time” focus.

On technology.

This means that for us, people always come first.

So if people come first, then why do we build software?

We believe technology, if harnessed properly, can help strengthen relationships between people. Especially when it’s used to keep us connected for a greater purpose, like helping us guide another person to change their health.

Our software is built first to strengthen relationships between coaches and clients.

Second, it is built to help those clients feel empowered and emboldened to continually pursue that better life they seek.

And third, it is built to make managing coaching relationships as scalable as possible, while still remaining personal.

Because in the end, it is essential to our mission that we enable great coaches to reach and impact as many people as possible for the better.

On methodology.

So we build software, but we are more than a software company. We are the ambassadors of the new science of engagement.

This means we live in the continuous pursuit of developing the best tools and methods to guide coaches (the real heroes of our story) to help more people change their lives for the better.

We believe that change is best pursued from the inside out. That each individual has a will to harness, and deeply motivating reasons why that can guide them into action when properly harnessed.

This is the essence of intrinsic motivation, the only true source of behavior change that sustains long enough to changes lives.

And this gets us to an essential problem we are here to solve.

Most programs - diets, behavior change programs, whatever name they take on - don’t work because they are designed for study subjects, not for people.

By that we mean that they assume compliance, instead of being designed to meet people where they are to earn their trust and build towards compliance.

That’s why people don’t engage in, and stick with programs.

If people completed the health programs they started, wouldn’t our rates of chronic disease, and the healthcare cost curve, look a bit less apocalyptic than they do now?

So we believe in pioneering smarter solutions when the old ones so clearly aren’t working.

The fact is, people don’t change all at once. They need to be ready to change in order to sustain change.

People need to know their underlying reason for making a change - what specifically they want their life to look like - in order to continuously sacrifice what they want now, for what they want most.

We believe coaches should cultivate relationships with clients because relationships have the power to pull people back in during those times when motivation falters and doubts creep in.

When quitting would otherwise be the easy way out, the personal accountability of a relationship makes quitting hard.

This is why we educate on the science of behavior change, and how remote coaching software can be used to enhance the impact of coaching relationships.

On business.

We believe in businesses of all sizes.

Small businesses empower people to pursue their purpose and their dreams, and that’s why we offer our software, education, and training to you, with Build Plans starting as low as $30/month.

Mid-sized business are the often-forgotten glue of the economy. They innovate and create initiatives that employ teams of people to deliver beautiful solutions like large-scale diabetes prevention programs, chronic care management programs, weight loss programs and more.

We are proud to serve these teams with guidance, training and technology to help them fulfill their purpose of improving the lives of so many.

And to the world’s great enterprises, we believe in you too. Our business is here because of programs funded by large businesses. Our office space is affordably leased to us thanks to large businesses.

And that’s why we love when our software can find its way to powering programs for large businesses as well. Or when our software empowers teams to offer personalized coaching that makes a difference in the lives of employees at large businesses.

On common purpose.

To quote an Old Crow Medicine Show song, “We’re all in this thing together.”

Today’s great challenges - the poor and declining health of our people, and the unsustainable rising costs of health care just to name a few - look just as scary from where I sit writing this as they do from where you sit reading it.

We believe cooperation is the fuel of good capitalism.

We believe shared purpose is the fuel of good works.

And we are a team of people (just like you), ready and waiting for any good reason you can give us to work with you to change lives for the better, one person at a time.